E-commerce to rise 67% in 2015
Dec 29 ,2014 14:58 PM
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According to Assocham PwC study, the E-commerce
market value could increase by 67 per cent in 2015. On an average,
online shoppers spend around Rs 6,000 a year to buy any sort of product.
The overall e-commerce value is USD 17 million [Approx Rs 1,08, 167
crores] and is increasing at 35 percent each years. The study added that
the value will touch USD 100 million [Approx Rs 6,36,281 crores] in the
next five years.
Online
apparel sales continue to dominate the e-commerce while the electronic
product sales are closely behind. Purchase of mobiles phones stood at 11
per cent and this could increase to 25 percent by 2017, said the
Assocham study. The e-commerce is also attracting many investors like
Azim Premji and Ratan Tata who have come forward to invest in the Indian
owned e-commerce platforms.
Strong
Merchandising, discount sales, loyalty programmes, daily deals could
increase the e-commerce market value. At present 25,000 people are
employed by the e-commerce business and this could increase to one lakh
jobs by 2017, added the Assocham study.
source: http://goo.gl/9Q8Ewb
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